BH PM contest
Winners 2023
List of the best solutions at 🏆 BH PM CONTEST 2023
BH PM contest
Case:
Let’s make the Booking.com service even better! Here are the details:
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Booking.com is an online marketplace that allows users to book accommodations such as hotels, vacation rentals, and hostels. On the platform, more than 28 million claimed accommodation units are available for booking, including more than 6.6 million houses, apartments, and other unique accommodations. In 2021, there was a 40% increase in the number of bookings made from 2020, reaching a total of 591 million bookings.
You’ve joined Booking.com as Chief Product Officer.
You believe that you have effectively utilized the current revenue streams, and it is time to introduce new features that can be just as successful and generate similar revenue streams for the company. It's encouraged to research what's happening globally in the same field.
Develop a comprehensive plan that includes:
- Identification of new product features to be added to the existing platform and target audience for these features
- Analysis of potential market size
- Strategies for acquiring new users
- Metrics for measuring success
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Booking.com is an online marketplace that allows users to book accommodations such as hotels, vacation rentals, and hostels. On the platform, more than 28 million claimed accommodation units are available for booking, including more than 6.6 million houses, apartments, and other unique accommodations. In 2021, there was a 40% increase in the number of bookings made from 2020, reaching a total of 591 million bookings.
You’ve joined Booking.com as Chief Product Officer.
You believe that you have effectively utilized the current revenue streams, and it is time to introduce new features that can be just as successful and generate similar revenue streams for the company. It's encouraged to research what's happening globally in the same field.
Develop a comprehensive plan that includes:
- Identification of new product features to be added to the existing platform and target audience for these features
- Analysis of potential market size
- Strategies for acquiring new users
- Metrics for measuring success
Winners 2023:
Case:
Telegram is a messaging app that allows users to share files and other media. It is known for its security and privacy features, such as end-to-end encryption and self-destructing messages. It also has Telegram channels, which is a broadcasting feature, and Telegram Bot API, which allows developers to create automated programs that interact with users. As of 2022, there are more than 700 million daily active users on Telegram.
You’ve joined Telegram as Chief Product Officer.
You have realized that your expertise has been catering mainly to general communication, with the entire application built around providing messaging and media sharing capabilities. However, with the rise of other social media platforms, you fear Telegram might become obsolete and start losing the growth trajectory it has been on until now. You want to expand the capabilities of the current app to acquire more users who are looking for a broader range of features, such as photo and video sharing, direct messaging and more social engagement capabilities.
Conduct research on global trends in the same industry and think creatively.
Develop a comprehensive plan that includes:
- Identification of new product features to be added to the existing platform and target audience for these features
- Analysis of potential market size
- Strategies for acquiring new users
- Metrics for measuring success
You’ve joined Telegram as Chief Product Officer.
You have realized that your expertise has been catering mainly to general communication, with the entire application built around providing messaging and media sharing capabilities. However, with the rise of other social media platforms, you fear Telegram might become obsolete and start losing the growth trajectory it has been on until now. You want to expand the capabilities of the current app to acquire more users who are looking for a broader range of features, such as photo and video sharing, direct messaging and more social engagement capabilities.
Conduct research on global trends in the same industry and think creatively.
Develop a comprehensive plan that includes:
- Identification of new product features to be added to the existing platform and target audience for these features
- Analysis of potential market size
- Strategies for acquiring new users
- Metrics for measuring success
Winners 2023:
Case:
Glovo is an on-demand courier service that purchases, picks up, and delivers products ordered through its mobile app. It offers multiple services with food delivery being the most popular.
You’ve joined Glovo as Head of Product.
Food delivery brings in the largest chunk of your company’s revenue. You feel you can further improve the order-placing journey for your users, making it more frictionless at each step, so that Glovo becomes the go-to platform for users, who wish to order anything under the sun.
Feel free to research what’s happening worldwide in the same space.
You have to come up with a detailed plan covering:
- Product features to be rolled out on the current platform(think about what are the current problems in order placing journey, what you should and can improve upon, what impact will each improvement bring to the overall platform, etc.)
- Market sizing/business opportunity/Monetization strategy, if any?
- Go-to-market plan/strategy to acquire new users
- What are the success metrics
You’ve joined Glovo as Head of Product.
Food delivery brings in the largest chunk of your company’s revenue. You feel you can further improve the order-placing journey for your users, making it more frictionless at each step, so that Glovo becomes the go-to platform for users, who wish to order anything under the sun.
Feel free to research what’s happening worldwide in the same space.
You have to come up with a detailed plan covering:
- Product features to be rolled out on the current platform(think about what are the current problems in order placing journey, what you should and can improve upon, what impact will each improvement bring to the overall platform, etc.)
- Market sizing/business opportunity/Monetization strategy, if any?
- Go-to-market plan/strategy to acquire new users
- What are the success metrics